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Retail Alliance, Inc.

The not-for-profit Retail Alliance, Inc. (RA) was formed in 2000 by leading collegiate bookstores to enable the strategic alliance of independent college and university stores for the purpose of gaining competitive advantages previously available only to large chain operations.

By acting as a "virtual" chain, the approximately 52 RA member stores leverage their collective size and expertise for the benefit of all. On their behalf, the RA negotiates strategic partnerships with leading industry suppliers that result in lower costs in the total supply channel and higher perceived value to the ultimate consumers -- faculty, students, campus staff, alumni, campus visitors, and others.

Leading industry suppliers with whom the RA has thus far developed channel linkages that drive down the cost of business are:

• Ingram Book Company
• NACSCORP
• Follett Higher Education Group
• Cengage Learning
• Pearson Higher Education
• Baker & Taylor/J.A. Majors Company
• The Douglas Stewart Company

In 2000, the RA purchased the industry leading RATEX Retail Management solution, bringing ownership of the powerful system into the user community. Through its subsidiary RATEX Business Solutions, Inc., the RA is committed to strengthening the development and support features of the RATEX product and to speeding the integration of enhanced services to all RATEX customers. The new RATEX Version 7.6, released in February 2002, features significant upgrades and improved functionality including valuable business-to-business links.


Retail Alliance Board Members

Richard W. McDaniel
Cornell University
rwm2@cornell.edu
  President/Chairman
   
Pamela A. Mills
University of Colorado-Boulder
pamela.mills@colorado.edu
  Vice-Chairman
   
William P. Simpson
University of Connecticut
wsimpson@uconnvm.uconn.edu
  Secretary/Treasurer
   
John W. Turk
University of California, San Diego
jturk@ucsd.edu
  Director
   
Roger Reynolds
Brigham Young University
roger_reynolds@byu.edu
  Director
   
Marc Fleischaker
Arent Fox LLP
fleischaker.marc@arentfox.com
  Director
   
Tom Romantic
Cornell University
twr2@cornell.edu
  Director
   
Jere Warner
RATEX Business Solutions, Inc.
jbwarner@ratex.com
  Ex Officio

Management Contact

Amitava Mitra
RA Contact
amitra@ratex.com
  VP of RA Business Development

Click here to visit the Retail Alliance Web site.

© 2010 RATEX Business Solutions, Inc.